IT'S 'JERSEY' FOR FATHER.
Fadduh was the nickname our founder, Becky, had for her late father, Joe. Beck’s dad was a force. He was a leader who knew when to listen. He loved to connect people and raise them up. He was curious, direct, and intuitive. A no bullshit, straight-shooter. He lived and loved big. Fadduh is a lot like Joe—we share his values. So we named the shop in his honor and push ourselves daily to do him proud.