Client: The Herman Agency

Location: Fort Lauderdale, FL

In the Fall of 2017, Fadduh had the great privilege of partnering with The Herman Agency (formerly Herman Advertising) on the rebrand of their shop. Herman is a retail automotive agency that was first acquired 12 years ago by our founder Becky's brother, Chris Herman, and their dad, Joe Herman. The agency offers best-in-class traditional and digital marketing to Tier 3 automotive clients, but but was in need of a full brand update to feel more modern and true to their DNA. So they tapped Fadduh to guide this process. 

The Herman Agency's ethos is one that values militaristic traits like honor, respect and commitment - but it’s also a shop that has a sense of humor, a lightness. This was highly evocative of the experience Chris and Becky shared with their dad during summers spent on the family sailboat as kids. So it made complete sense to root Herman’s brand strategy and design in that very personal space. In homage, the new logo includes the bow of the a Bristol sailboat and the agency motto, “Commitment is our Compass,” is the embodiment of the agency’s values, and the dedication they bring to each other and to their clients’ success.

The Fadduh team lead on all brand positioning, brand identity and website design and development efforts. We also partnered closely with The Herman Agency on bringing these updates to life in their brand spanking new office. The project was such a labor of love - one that Becky and Chris' dad, were he here to witness it, would be enormously humbled and tickled by. 

Fadduh team credits:

  • Account leadership + strategy: Becky Herman and Allie Cole

  • Visual/brand identity: Alicia Potter (Faven Creative)

  • Website design: Mia Cupidro

  • Website development: 5Four Digital


Client: Sereine

Location: New York, NY

When New York City based Psychologist, Dr. Heather Trobert, decided to launch a concierge-based psychotherapy service (read: convenience and ultra-anonymity) for her clients, she tapped Fadduh with developing a decidedly un-doctor-like brand identity and website. Instead, she wanted her new business, Sereine, to cue as a modern, luxury brand and appeal to both men and women, as her practice focuses on women's health issues, but her client base is predominantly male. Additionally, the visual identity Fadduh developed needed to feel strong, yet convey serenity and lightness (the desired outcome of therapy), as well as draw on some real life NYC edge. 

In response, the Fadduh team developed a bespoke wordmark, color palette, font suite, and custom Wordpress website - all of which take into account the nuances of her business and aesthetic. 

Fadduh team credits:

  • Account leadership + strategy: Becky Herman and Allie Cole

  • Visual/brand identity: Alicia Potter (Faven Creative)

  • Copywriting: Kate Kayne

  • Website design + development: Courtney Faust (Saffron Design)


Client: The Banks Report - Autovate Conference

Location: Austin, TX

The Banks Report is an online sources designed for top automotive executives, dealers, industry analysts and investors provides subscribers with predictive and comprehensive analysis of what’s happening in automotive retail. In 2017, The Banks Report and lead sponsor, CarStory, hosted its inaugural Autovate conference at legendary music venue, LZR (formerly La Zona Rosa) in Austin, TX and tapped Fadduh to manage all facets of the event's production. More than 250 attendees were thrilled to experience a world-class lineup of speakers, delicious foods from Austin local favs - Stiles Switch BBQ, Torchy's Tacos, The Peached Tortilla, and Pink Avocado catering, and a private concert with Sisters Morales. The event was a massive success and plans are already in the works for 2018. 

Fadduh team credits:

  • Event production + management: Becky Herman