Sereine nYC: BRAND POSITIONING, IDENTITY, COPY

When New York City based Psychologist, Dr. Heather Trobert, launched a concierge-based psychotherapy service, she tapped Fadduh with developing a decidedly un-medical brand identity. Instead, she wanted her new business to present as a modern, luxury brand and appeal to both men and women. The visual identity needed to feel strong, yet convey a sense of serenity and lightness. 

The Fadduh team developed a bespoke word-mark, color palette, font suite, and custom Wordpress site - all of which take into account the nuances of her business and aesthetic. 

  • ACCOUNT LEADERSHIP: Becky Herman

  • STRATEGY: Allie Cole

  • BRAND IDENTITY: Alicia Potter (Faven Creative)

  • COPY: Kate Kayne

  • WEBSITE DESIGN + BUILD: Courtney Faust (Saffron Design)

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