Fadduh is a full service strategy + brand shop based in Boulder, Colorado. We were founded in 2017 by Becky Herman, an ad vet with a passion for people, culture and brands. Our model is simple—we run lean and flex up by leveraging talent from our killer network of contractors. Why? Because we think clients deserve big agency talent at small shop rates. Plus, every piece of business is different. So we gather a custom, curated team of pros to serve as an extension of your particular line of work. 

Fadduh is proudly female-owned and operated and is passionate about creating opportunities for women to have a seat at the table.




Becky Herman
Founder, Director of Accounts

Beck's a straight-shooting Jersey girl known for her chutzpah and innate ability to run accounts like a boss and crush a to do list. Beck treats her clients like family and usually opts for a hug over a handshake.

She's spent the past twenty years leading accounts at global and boutique creative agencies like Crispin Porter + Bogusky, Grenadier, and Made Movement, as well as focusing on marketing and business development at the CLIO Awards, the Miami Herald, and Westfield. But, taking the leap into owning her own business has been the greatest joy of her professional career to date. 

When she's not working, Beck and her wife spend all their time with their twin daughters. She's a constant dabbler, with certifications as a wine cellar manager and yoga instructor, a former ski racer and dancer, a gardener, a food and wine aficionado, and a curious traveler. Beck supports the local ad community by serving as membership chair for Ad Club Colorado and occasionally guest lecturing at her alma mater, CU Boulder. 


Fadduh's extended network of includes a roster of top-notch strategy, design, creative, production, media, social, and PR talent.