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THE HERMAN AGENCY: Brand STRATEGY, BRAND identity, website design + dev

In the Fall of 2017, Fadduh partnered with The Herman Agency, a Fort Lauderdale-based marketing, advertising and brand communications agency, on the rebrand of their shop. Herman offers best-in-class digital marketing and traditional advertising to Tier 3 retail automotive clients, but was in need of a full brand identity redesign to feel more modern and true to their DNA. Fadduh managed all brand positioning, brand identity and website design and development efforts. And we partnered together from an environmental design perspective to bring the branding to life in their new office space.

  • ACCOUNT LEADERSHIP + BRAND STRATEGY: Becky Herman

  • BRAND STRATEGY: Allie Cole

  • BRAND IDENTITY: Alicia Potter (Faven Creative)

  • WEBSITE DESIGN: Mia Cupidro

  • WEBSITE BUILD: 5Four Digital

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