WILD MANOR: BRAND POSITIONING, NAMING, IDENTITY, COPY
Wild Manor, home to Wild Editorial and Manor Production, is a Boulder, CO-based production company. Formerly MING Studios and PLUS Productions, Wild Manor came to Fadduh in need of a brand positioning, new name and brand identity system to help them fully actualize who they are and all the wonderful services they offer their clients.
Drawing inspiration from music industry retreats like Caribou Ranch, Shangri-La and Muscle Shoals, and its location at the foothills of the Rockies, we positioned Wild Manor as a creative haven. A place where creatives and clients alike come to be inspired. To have great work drawn out of them by world-class talent. Where their every need is catered to by an attentive staff. All in an aspirational environment that both nurtures creativity and feels like a welcome escape.
From there, we worked outwards - creating a logo and design system that separated the two sides of the business, yet connected them as part of the same family, and brought the positioning, as well as their gorgeous interior design, to life.
ACCOUNT LEADERSHIP + STRATEGY: Becky Herman
BRAND STRATEGY: Allie Cole
BRAND IDENTITY: Emilie Druss
COPYWRITING: Kate Kayne